Increase Your Profits With a Marketing Calendar

Increase Your Profits With a Marketing Calendar
Copyright © Kelley Simnick
http://www.BecomingFinanciallyIndependent.com

Increase Your Profits With a Marketing Calendar

Copyright Marty Foley, ProfitInfo.com

Here's a tip for systemizing and increasing the profits
of virtually any business: Create and use a marketing
calendar.

As P.T. Barnum reportedly said, "Without promotion
something terrible happens: Nothing." Since marketing
is one of the most critical components of business
success, a marketing calendar helps ensure that time is
regularly set aside for it.

Just as with money, if time isn't budgeted properly
it's more likely to be wasted or spent on less
important things.

Without advance planning and preparation, marketing
opportunities are more likely overlooked, less time is
available to take advantage of them, and quality
decreases as mistakes increase, according to the adage,
Haste makes waste.

A marketing calendar helps systemize planning and
preparation, minimizing such problems.


How To Create Your Marketing Calendar

Some develop their annual marketing calendars near the
end of the year, in preparation for the next. Regardless
of the time of year, if you're not currently using one
now is a good time to start.

To create your marketing calendar you can use an Excel
sheet (my preference), a desk or wall calendar, a day
planner, or any other tool or system you're comfortable
with. How you set it up is less important than that you
set it up, and that you use it.

What you might record on your marketing calendar:

1) Specific day, week, or month assigned to each
marketing project.

2) Project description.

3) Project cost.

4) Project notes or comments.

5) A rating of the results of each project (A =
Excellent, B = Good, C = Fair, and D = Poor).

You don't have to list each task of multi-step projects
on your calendar. Instead, you can describe projects
briefly on the calendar and list the individual tasks
comprising each one on a To-Do list (which you probably
keep anyway if you're a productivity minded person).

Or you may assign different tasks of a project to
separate consecutive calendar dates.

Give priority to proven marketing avenues that pay off
best for you, allowing them ample time for completion.

Periodically add projects related to marketing avenues
you haven't tried before. You may discover some that
yield dramatically better results.

What's more, marketing diversification reduces risk.
Just ask those whose businesses have nosedived as a
result of adverse changes in an advertising medium
they've relied too heavily upon.

For best results, include projects related to testing
new approaches to marketing avenues you're now using,
or have used before. Small changes can yield
substantial response increases at little or no extra
cost, possibly turning C- and D-rated projects into A-
and B-rated ones.

Locate your marketing calendar for easy access. Consult
and update it regularly, as needed.

When creating next year's calendar, recycle winning
elements of your current one, especially A- and B-rated
projects. Expand on what works, and test and tweak, or
eliminate, what doesn't. As you develop, improve, and
use your calendar it will become an increasingly
valuable business asset.

Now that you understand the value of a marketing
calendar, create and implement one right away and start
enjoying better business results from it.


More Helpful Resources

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http://profitinfo.com/cgi-bin/v3.cgi?PI10023
reveals simple, tested and proven strategies for
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The Basics On How TO Start Making Money With Adsense

The Basics On How TO Start Making Money With Adsense
Copyright © Kelley Simnick
http://www.BecomingFinanciallyIndependent.com

Adsense is considered to be one of the most powerful tool in a website publishers arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income. However if you are not using it correctly and just maximize the income you squeeze from it, you are actually leaving a lot of money on the table.

To start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles, which also incorporate keywords. There are a lots of people gifted with words. Writing comes easy for them. If you are one of them, why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to bear in mind before you begin writing your ads to have an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrases. Select the ones, which you think would induce more people to click on. There is actually a keyword selector and suggestion tool that some sites are offering to those who are using Adsense.

Writing articles. Start writing original content with keywords from the topics that you have found in your search. Take note that search engines are geared to select quality articles and what you are writing should fit the demands.

Quality content site. Build a quality content site incorporating Adsense ads that are targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some who are just starting at this business may think they are doing pretty well already and thinking that their click-through rates and CPM figures are quite healthy. However, there are many more techniques and styles to generate more clicks, doubling your earnings. By knowing these techniques and working them to your advantage, you will be getting much better results than your competitors.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware of this capability and make the most of it because it is a powerful tool that will help you find out which ads are performing best. This way, you can fine-tune your Adsense ads and focus more on the ones being visited the most, rather than those, which are being ignored.


To start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished placing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you will not regret it.

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Getting The Most From Free Manual Traffic Exchanges

Getting The Most From Free Manual Traffic Exchanges
Copyright © Kelley Simnick
http://www.BecomingFinanciallyIndependent.com

The traffic exchange industry is rather small in comparison to search engines and blogs however they are very effective if you know how to use them.

First let's look at what a traffic exchange is.

Free manual traffic exchanges use a simple idea where you look at other members web pages in exchange they look at yours. It's that simple however most people miss the deceptively powerful application of these services.

A traffic exchange in reality is a high speed, on demand, instant-on, full page classified traffic system where you can test your headlines, your copy, web colors and your business in extremely short order.

That sounds fine and you may or may not have ever used a manual traffic exchange but there are a couple of insiders techniques which through constant tracking and testing have shown how to effectively use them.

First off you must use a tabbed browser like Firefox where you can open 5 exchanges at a time and do you surfing. Remember that when you surf and look at other peoples pages they in turn are looking at yours.

Join the best five on the internet and you are half way there.
You can of course join more but only testing will tell you which ones are delivering a constant and steady flow of traffic from your surfing efforts.

Before you enter any URL into those traffic systems first create a special fast loading splash page. It should load within 2 - 10 seconds max.

What mechanisms you use in the splash page is important and should be targeted to your market and designed to collect leads. Yes I said leads. Most people who refuse to use the manual traffic exchanges complain mostly that they don't work for them.

With some quick questions and answers you will find most of those say they don't work did not use them for very long. Maybe a month or three but not much more.

This is their first mistake. You must use this tool everyday consistently and stay focused and dedicated to increasing your traffic everyday using the traffic exchanges. Using a tabbed browser you can easily create one thousand free visits to your splash page every day.

Don't be lazy surf surf surf, use a lead capture page preferably a fast loading splash page.

Now back to the key ingredients.

1. Your photo. Don't be shy! People do business with people not
web sites or programs. You want them to get to know you and
should want to get to know them so. This is called network
marketing.

2. Your full name and phone number including the country and
area codes. You do want the prospects calling you for more
information so you can close the deals and get a new signup.

3. Use a headline that tells the biggest benefit to THEM! Use
the color red for headlines and blue for sub headings.

4. Use three or four bulleted list of the top benefits to them
when they join you or subscribe. In other words time is
short and time is money. Don't waste mine. Don't waste
theirs.

5. Use a call to action like Get Started Right Away!

6. A BIG mistake is to use audio or video's that immediately
start playing when the user opens the page. Many surfers may
be in an online conference and listening to training when
voice or music starts blearing in their ear! You just lost a
prospect. Those tactics may work with search engine traffic
but simply drive possible prospects running away from your
site as fast as their fingers will take them.

There you go. A quick guide to getting results from free manual traffic exchanges.

Using a splash page in the high speed digital classified arena called free manual traffic exchanges will absolutely produce real time leads the freshest you've ever had. Build you list faster! You will see increased traffic to your sites and build your downlines in those associated programs as well.

Ok, so now you have all the pieces put together, you now MUST put the machine in motion. This requires the labor, the putting the cheese on the hamburgers in your own burger stand. You want traffic for free? You want free hot fresh leads created and sent to your inbox in real time? You must surf daily!

Now if you only have an hour a day to surf then do it daily seven days a week without fail and you need to do it longer than 30 days. You must do this everyday for as long as air fills your lungs and you want the traffic to go to your page.

Consistency, dedication, focus, determination, persistence and the keeping to the daily schedule is the vital keys to using the manual traffic exchanges successfully to build your list and your business.

One great feature of the traffic exchanges is that a portion of your credits can be used for banner impressions on the individual networks you will be using. Unlike dedicated banner exchanges, the banner click through ratio's from the traffic exchange systems tend to be higher and more responsive to what you are promoting.

Keep in mind that most people are in the free mentality that everything on the internet should be free and it should deliver buckets of money without lifting a finger.

This is not a professional approach to any business and simply will not work no matter what source of marketing you wish to use. The traffic exchanges can literally grown your business in less than a year and yes more income is the by product of this
combinations of ingredients used in this outline.

Offer something free to the visitors of your splash page for taking action right away. Offer a free to join program or download, perhaps a viral branded e-book?

The bottom line is that the free manual traffic exchanges indeed do perform well and deliver tangible results in short order but mostly they produce leads and assist you in branding yourself within the community of web surfers using the exchanges. If it didn't work for you before it's probably because you didn't understand how to use them properly and how to get the results you were looking for.

Could be time for you to take another long look at it and give it a good honest effort for at least a year using these tips and you will probably never stop using traffic exchanges again.

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Writing Tips: Give People What They Want

Writing Tips: Give People What They Want
Copyright © Kelley Simnick
http://www.BecomingFinanciallyIndependent.com

Writing Tips: Give People What They Want


Copyright 2003 - Jeff Smith

In 10+ years of educating myself about topics such as personal development, marketing, sales, internet marketing, product development - I've depended ALLOT on learning from others.

In that time I could literally count on my two hands the number of products that REALLY impressed me by getting right to the point and delivering as advertised.

If you really want to create income-generating infoproducts then the best writing tip of all is to know what people want.

Tens of thousands of books, seminars, workshops, newsletters,magazines...

And less than 10 times I could think of where I've been "taught" what I wanted in a purely efficient and content- rich way.

The greatest writing tip of all - keep it brief and simple!

How about you?

How much time have you wasted wading through the forest looking for a branch of knowledge in total frustration?

Like anything else, where there's a problem, there's an opportunity.

Understand what value your knowledge provides to your customers, deliver it quickly, and you can rake in the profits, make a massive difference in people's lives and set yourself aside from 90% of your competition.

These writing tips will help you improve the value of your products.

First, make sure you know exactly what your market wants.

90% of low performing products suffer from 2 factors - the developer doesn't understand what their customers want or they don't have enough experience in their topic to provide real value.

If you don't know the real reason why your customers badly want what you have to offer - FIND OUT NOW!

This is why I often recommend people write their sales letters, web pages, press releases BEFORE developing their products. It's the moment of truth, where the rubber meets the road, so to say.


Second, don't rely on flash or personality alone.

I see allot of people saying that you can develop your own product, newsletter, etc.. with JUST personality.

Personality is important - it's what creates loyalty, it's how you get attention, but personality is most effective if it helps communicate what your market wants to know...you have to provide value.

Third writing tip, maintain focus.

Once you know what people want badly, then focus every aspect of your product on delivering information that will help them achieve their goals.

Be vicious with your editing. It's better to free flow your development of a product, that's ok. But when it comes time to edit your work, constantly ask yourself the question..."Will this help customer X achieve the desire that triggered their purchase of your work?"

Fourth writing tip: Less is More

Don't litter your products with extra features, extra information - consider several smaller products rather than one all encompassing product.

For instance, if you are writing an ebook, consider a 20-page Special Report, a Summary Tip Sheet, a 15-minute Interview as alternatives to a 300 page eBook with 20-pages of useful information.

Look at master marketer Joe Vitale offering highly focused eCourses for thousands of dollars - people are willing to pay big money for rich information that gets to the point.

Can you help your customer using a 20-page Special report, a 15-minute recorded interview, and a 20-minute teleconference?

Each day we've got more information to process, more products to consider.

Keeping yours simple, focused on solving high-demand wants, rich in content and easily consumable your customers will reward you with dollars and success stories.

Get Free Access To 47 High-Impact Internet Marketing VIDEOS
So You Can WATCH, LISTEN, LEARN Your Way To Internet
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The Rule of Repetition: How It's Crippling Your Marketing Efforts if You're Not Using It

The Rule of Repetition: How It's Crippling Your Marketing Efforts if You're Not Using It
Copyright © Kelley Simnick
http://www.BecomingFinanciallyIndependent.com

The Rule of Repetition: How It's Crippling Your Marketing
Efforts if You're Not Using It

© Marty Foley, ConvertMoreTraffic.com

The Rule of Repetition is very powerful, yet overlooked
by many businesses and entrepreneurs.

Simply put, it means that any marketing communication is
most effective when repeatedly brought to the attention
of your target market.

Why is repetition in your marketing so critical? Because
most of your prospects won't take action the first time
exposed to it, no matter how good it is.

There are various reasons for this:

* Your prospects aren't familiar enough with you yet.

Repetition helps build familiarity, which in turn helps
build trust and credibility. Some prospects will start to
recognize your company and products only after repeated
exposure.

Gradually more will come to recognize that your company
is not just another fly-by-night operation, and will then
start to do business with you.

* Your prospects are bombarded with myriad distractions
in their busy lives.

You see, your typical prospect does not sit idle each day
waiting for your marketing materials to make their grand
entrance so he/she can eagerly read them over and over
again, savoring each and every word. Hardly!

Your prospect is likely a busy, time-pressured person
with a wide array of things competing with your sales
message for their time and attention.

Even when your marketing communications win the attention
of a prospect, and even if they decide they want your
product or service, other distractions in their busy
lives can cause them to delay action, and soon forget
all about you and your wonderful widgets.

* Your prospects may not yet have made a decision in your
favor.

Understandably, some prospects need more time than others
to decide whether or not to act on your offer. Instead of
making a decision, most will often do the easiest thing -
procrastinate. But time works against you: the more time
passes, the less chance you'll make the sale.

* The timing of your offer may be bad for a given
prospect.

Many prospects will miss your marketing message the first
time around. Perhaps because they were on vacation, it
didn't sink in, they were distracted by other events in
their lives, temporarily couldn't afford it, weren't
interested at the time, or countless other reasons.

* Other unfortunate things can happen.

While your marketing communications are important to you,
they're less important to prospects (even if they asked
for them). They may lose or misplace them, throw them
away, or accidently destroy them.

Further, perhaps you haven't encouraged them to take
immediate action, or maybe they just haven't yet realized
how your offer can benefit them. Regardless of the cause,
the unfortunate result is that they don't (or can't) do
business with you.

As we've just considered, your marketing communications
are competing with so many other things contending for
the time, money, and attention of your prospects.

To convert the highest percentage of those who don't act
immediately on your sales messages into buyers, you must
present it to them repeatedly.

As an example of the effectiveness of this approach, one
highly successful direct marketer said jokingly that his
company keeps sending direct mail to prospects "until
they buy, or die."

Of course, this doesn't mean that you should bombard
untargeted, disinterested prospects with your marketing
when avoidable. That's just inefficient and wasteful.

But when you conduct your marketing campaigns by the
Rule of Repetition to the extent possible, you won't
just present your message to prospects one time and
rest on your laurels.

Instead, you'll be persistent in your marketing efforts,
ideally targeting only interested prospects who are in
a position to do business with you.

Done properly, you'll overcome many obstacles mentioned
above, and will increase sales as a result.

More Helpful Resources...

Marty Foley's "Convert More Traffic" private members site
helps web sites generate more traffic and turn more of it
into buyers, leads, and higher profit:

http://profitinfo.com/cgi-bin/cmt.cgi?PI10023

Get Free Access To 47 High-Impact Internet Marketing VIDEOS
So You Can WATCH, LISTEN & LEARN Your Way To Internet
Marketing Success!:
http://www.pluginprofitsite.com/main-13846/newbietrainingvideos.html

Quote of the Day:

"No legacy is so rich as honesty."-- William Shakespeare

Warm Regards,

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Can You Really Become a Marketing "Genius"?

Can You Really Become a Marketing "Genius"?
Copyright © Kelley Simnick
http://www.BecomingFinanciallyIndependent.com

Can You Really Become a Marketing "Genius"?
© Marty Foley, ConvertMoreTraffic.com

Effective marketing is vitally important no matter what
business you're in. Consider what marketing expert Jay
Abraham said about a vital key to marketing success:
"Anyone can become a virtual marketing genius equivalent
by doing one simple thing: testing."

In other words, learn how to test various elements of
your marketing to find which of them really work - and
which don't - and you can learn how to market effectively.

Notice that Jay did not say that by testing anyone would
BECOME a marketing genius. He said "marketing genius
EQUIVALENT." In other words, if you're willing to do what
most marketers don't do - test, and adjust accordingly -
the results can be the same.

Yes, by testing, you can generate the same results as a
marketing genius, without having to be one.

Despite the dramatic increases in response that can be
gained through scientific testing, most marketers and
copywriters today still don't take advantage of it. Still
others either don't test enough, or don't test properly.

One reason many don't test is that by focusing on
"institutional advertising," they don't have to be held
accountable for the results (or more likely, the lack of
results) of their marketing.

Their view of an ad's success is, more often than not,
whether it "looks good," "makes people laugh," or "wins
advertising awards." Not whether it produces bottom line
results.

On the other hand, virtually all true marketing experts
preach about the importance of testing your advertising and
marketing. Yes, marketing "geniuses" are usually very big
on testing! Why?

Because even professional marketers often find it very hard
- if not impossible - to predict how prospects will react
in a given marketing situation. So even if you have some
marketing savvy, testing can show you how to boost
response that much further.

You don't have to be able to write a perfect sales letter
on the first draft, or the second, or third. You don't
have to instinctively know what the most profitable price
is for your new product or service. You don't have to guess
which of your potential headlines will pull the most
response.

By scientific testing, the true value of all theories,
opinions and educated guesses are laid bare. If they truly
contribute toward marketing success, testing will prove
it. If they don't, testing will prove that, too.

In short, you don't have to be a literal marketing genius
to generate better conversion rates from your online or
offline marketing efforts. Nor should you always listen to
the marketing advice of others, which may be inaccurate
and unprofitable, though well meaning.

Your prospects and customers can show you exactly which
marketing approaches are truly most profitable in the above
areas, and many more, if you only test.

More Helpful Resources...

Marty Foley's "Convert More Traffic" private members site
helps web sites generate more traffic and turn more of it
into buyers, leads, and higher profit:

http://profitinfo.com/cgi-bin/cmt.cgi?PI10023

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Boosting Web Site Conversion Rates: A Commonly Overlooked Key to Online Marketing Success

Boosting Web Site Conversion Rates: A Commonly Overlooked Key to Online Marketing Success
Copyright © Kelley Simnick
http://www.BecomingFinanciallyIndependent.com

Boosting Web Site Conversion Rates: A Commonly Overlooked
Key to Online Marketing Success

Copyright Marty Foley, ConvertMoreTraffic.com

A common myth is that the best way to sell more from a web
site is to increase traffic. While it's certainly true
that no site can succeed without traffic, and increasing
it is a good thing, it's not the most efficient, least
expensive way to crank in more sales from your web site.

A smarter approach is to increase the value of existing
site traffic, by boosting conversion rates.

If your web site exists to make you money, its success
largely hinges on how well it motivates visitors to act.
Really, what good is even a million visitors to your web
site per day, if it doesn't effectively prompt enough
of them to take the action(s) you want them to take?

"Conversion rate" is a very simple measurement of this,
referring to the percentage of visitors who take a desired
action.

For example, if 2 out of 100 visitors buy, you simply
divide 2 by 100 to calculate the conversion rate, which in
this example is .02, or 2%. This is about average for most
sites, although some enjoy much higher conversion rates
(which you should aim for).

"Conversion rate," "conversion ratio," and "response rate"
are all similar terms used to guage how well a site
motivates visitor action. "Sales conversion rate" is also
similar, although it more correctly refers to just one
type of visitor action: purchasing.

Desired visitor actions may include - but are not limited
to - purchasing, subscribing, registering, initiating a
lead or inquiry (by email, phone, etc.), downloading a
product sample, clicking a link to another page in the
sales process, visiting another site through an affiliate
link, etc.

Don't Overlook Potential Sales-Killing Bottlenecks

When seeking to boost conversion rates, don't myopically
focus only on your sales letter, as many do. Other areas
of your site can also have a major impact on conversion
rates. Especially online shopping carts or order forms.

If you focus solely on your sales letter and neglect other
areas of your site, you could be overlooking sales-killing
bottlenecks that are costing you dearly!

Benefits of Boosting Web Site Conversion Rates

By improving conversion rates, your web site will generate
better results, without spending more time or money to
increase traffic. For example, with the same level of
existing traffic, better conversion can reward you with:

More leads.
More subscribers.
More initial sales.
More repeat sales.
More repeat visitors.
Reduced web site and shopping cart abandonment.
Happier visitors and customers.
Less business lost to competitors.
Greater market share.
Greater credibility with your target market.
More positive word of mouth.
Reduced customer acquisition costs.
Reduced customer service costs.
Greater lifetime customer value.

Similar benefits can be gained in email marketing.
Improved conversion brings greater profits - from the
same size subscriber list.

What's more, resources invested in improving conversion
usually bring longer lasting results than those invested
in building web site traffic or email list size. .

More Helpful Resources...

Marty Foley's "Convert More Traffic" private members site
helps web sites generate more traffic and turn more of it
into buyers, leads, and higher profit:

http://profitinfo.com/cgi-bin/cmt.cgi?PI10023

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